Consumer China

BMW - Taking the high road

  • Published 02 Dec 2010

Although Audi continues to lead China's luxury car segment, BMW (BMW:BER) group is gaining ground fast.

BMW's China sales jumped 44% year on year to 13,738 units in October, far outpacing the 18.2% regional growth reported by Audi over the period. And while China, Hong Kong and Taiwan accounted for 12.5% of BMW's 1.06m unit sales in the first nine months, this proportion had risen to 13.8% in the third quarter on unit sales growth of 90.8% year on year.

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