Consumer China

China's car market - Plenty of zip left

  • Published 02 Dec 2010

Our proprietary online survey reveals several key themes and trends driving the world's largest car market.

Our proprietary survey of 1,790 consumers in 196 cities reveals the profile of China's "uber" car buyer: a man, aged 25-29, who lives in a 3rd tier city, earns between Rmb 100,000 ($15,008, €11,483, £9,605) to Rmb 150,000 a year in a management position, needs a car to get to work and is not concerned about worsening traffic conditions. The car this consumer archetype is most likely to buy is a new coupe or sedan made by either a European brand's joint venture in China or a domestic car company, costs between Rmb 50,000 and Rmb 100,000, is fuel-efficient and is purchased without auto financing.

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