Baby products – from cradle to cash register

• Published 08 Sep 2011

Some 16m new babies each year, coupled with highly motivated parents, make the baby product and maternity industry one of China’s most defensive.

“I want the best for my baby, I can't let him lose out to competition at the start line!” says Ms Gu in Tongxiang, a third-tier city in Zhejiang, as she holds her 15-month-old boy who is listening to Mozart and Beethoven from his bear-shaped MP3 player strapped to his ears that she bought on Taobao just weeks earlier.

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