The Big Call

Auto sales: A strong Q4, but more moderate 2011 in prospect

  • Published 02 Dec 2010

Our surveys show buoyant demand in November and December but 2011 may see a return to more moderate auto sales growth.

China Confidential has conducted two surveys to gauge current and future demand for autos. The first survey was conducted online, polling consumer intentions and preferences among 1,790 respondents in 196 cities over the period from Oct 22 to Nov 12. The second survey, using our grassroots network of researchers in nine cities, investigated sales and orders at 80 auto dealerships across the country in the last week of November. An analysis of both surveys forms the basis of our Big Calls for this issue.

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