Consumer China
Fashion apparel – shooting for the stars
- Published 03 Nov 2011
What do US and Chinese movie stars Wentworth Miller, Chen Daoming and Daniel Wu all have in common?
Their good looks? Their acting prowess? Or the fact they have all been hand picked by Chinese clothing companies to be at the forefront of efforts to transform brands into national champions.
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Other Articles on this Issue
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Financial China
Selected Financial Charts
Privatisation is part of solution to LGFV debts – officials
Into the rescue phase
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Macro View
Rescues underway
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The Best of Chinese Commentators
Monetary policy – the future
Property restrictions to ease?
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Consumer China
Lilang – the look for middle-aged men in lower-tier cities
Metersbonwe – youth hit seeks to move upmarket
Giordano – casual appeal spreads in lower-tier cities
Esprit – still struggling to locate the Chinese spirit
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The Big Call
Auto sales stall
- View issue
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