Consumer China

Anta – keeping up with the pace

  • Published 01 Dec 2011

Anta has dodged much of the bad news that has hit the industry but the company may have to cut prices to distributors this half.

Good inventory management and an improved product mix helped Anta (2020:HKG) to stave off a decline in the sports apparel market in 1H11 when it recorded 29% YoY sales growth. However, price cutting by retailers in 3Q11, signs of falling same-store sales growth and a slowdown in store expansion is expected to dent 2H11 performance. We expect revenue growth to slow to low double-digits in 2H11.

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