Consumer China

361 Degrees – tapping hinterland dynamism

  • Published 01 Dec 2011

The sportswear brand has sheltered itself from a downturn in the wider market by focusing on lesser-tapped western and northern regions.

A strong focus on price-sensitive consumers in China's inland and lower-tier regions is helping 361 Degrees weather the storm faced by the wider sportswear market. Revenues in fiscal 2011 ending June this year picked up 26%, aided by strong growth in footwear as well as effective store expansion and a hike in average selling prices. We expect revenue growth of around 20% YoY to continue into fiscal 1H12 ending December 2011.

Issue icon

Latest Issue

17 May 2012

Browse the archive

Subscribe now to access all of China Confidential

China Confidential Funds

China Confidential Funds, a new research service launched by FT China Confidential, is dedicated to illuminating the mainland fund industry. Our team of fund industry experts in Shanghai search out the interesting trends in fund performance, strategy, interactions with overseas funds, regulatory changes, distribution and management. We also use a proprietary system to track the emerging flows of Chinese money. Click here to find out more.

Find out more