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Consumer

360Buy faces new pressure as Taobao Mall consolidates its lead

21 September 2011

Business-to-consumer ecommerce site 360Buy, was dealt a blow this week when its biggest competitor Taobao Mall announced on Sept 19 an alliance with 38 online retailers. The move is likely to further consolidate Taobao Mall's leading position and possibly lead to 360Buy scaling back its rumoured ambitions for a $5bn listing in 2012.

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