Consumer China

Luxury cars: China saves the world

  • Published 01 Oct 2009

Robust sales of luxury cars have helped to offset poor performances in markets in the west.

Nowhere is the contrast between China and the west sharper than in the market for luxury cars. In Q1, BMW, Mercedes-Benz and Audi (NSU:ETR, VOW:ETR) reported slumps in global sales of 21%, 25% and 16% respectively, driven down by poor performances in Europe and the US. In China, however, those and other famous brands have posted month after month of robust sales growth in 2009 for their upscale models. The hope of offsetting poor sales in the developed world has prompted several famous brands to push ever harder for success in China.

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