Chongqing Chang'an Automobile

• Published 01 Jul 2010

The car manufacturer is a familiar brand with rural consumers thanks to the popularity of its minivan. Around 10% of rural residents we surveyed said they were planning to buy a car.

Chongqing Chang'an Automobile (200625:SZ), Ford's joint-venture partner, is also well poised to benefit from rural demand for both its cars and minivans. While car penetration in rural China remains low, 10% of rural respondents we spoke to said they were planning to buy a car or minivan, which translates as roughly 72m people – more than the entire population of the UK.

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