The Big Call

Domestic brand cars to ramp up market share

  • Published 17 Sep 2009

Chinese car companies are ascending the technology ladder at such a rapid rate that within a few years there will be little or no quality difference between domestic and overseas branded cars.

In several industries, Chinese companies are rapidly ascending the technology ladder. The global economic downturn since mid-2008 has given a big fillip to this process by allowing Chinese companies to snap up foreign counterparts cheaply and absorb key technologies as part of the acquisition price. The impact of this shopping spree will be felt for years to come as Chinese companies in several industries close the technology gap with competitors in the west and in Japan, and move in on export markets.

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