Consumer China

Looking to the lower tiers

  • Published 10 Dec 2009

Through this issue of China Confidential we look at the theme of urbanisation and the rise of China's county level, fourth tier cities. As such, we have profiled a selection of Chinese companies with a particular emphasis on expanding into China's lower tier cities to drive growth, starting here with Suning Appliance.

Suning Appliance (002040:SZ)Accelerated expansion efforts underscore the electronic and appliance retailer's growing faith in China's inland market.