Shanda - Bambook to erode margins before boosting content sales

Overview:Shanda Interactive Entertainment (Nasdaq:SNDA), the online media giant, rolled out its e-reader across China on September 28, after a trial launch which kicked off in July. The device, known as Bambook, has a six-inch screen which uses electronic ink as opposed to a light display, and comes enabled with 3G and Wifi.

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