Sina – Behind the curve

Sina (SINA:Nasdaq) helped to establish the internet in China, but is now fighting to resist being pigeonholed as old news. About 35% of internet users still use Sina to read news, but the portal is finding it increasingly tough to convert that enviable customer base into growing revenues and profits. The main reason for this is that in the aftermath of the financial crisis, advertisers shifted increasingly from the brand ads that are Sina’s mainstay to keyword ads that favour the search engines such as Baidu and Google.

China Confidential Funds

China Confidential Funds, a new research service launched by FT China Confidential, is dedicated to illuminating the mainland fund industry. Our team of fund industry experts in Shanghai search out the interesting trends in fund performance, strategy, interactions with overseas funds, regulatory changes, distribution and management. We also use a proprietary system to track the emerging flows of Chinese money. Click here to find out more.

Other Articles on this Issue

• Funds Data

  China back in vogue

• Macro View

  Talking bubbles, but spending more

• The Big Call

  Domestic brand cars to ramp up market share

• Capital Intensive China

  Real Estate – Bubble, what Bubble?

• Postcard From No 528

  International board: a Barmecidal feast?

• Consumer China

  Internet ads – Search and Rescue

  Sohu – Buoyed by games

  Baidu – Search Successful

• Financial China

  Banks’ Net Interest Margin rebounding

  Bank regulator blinks on credit tightening

• Guest Column

  Banks, property and large caps to shine

• Forbidden City

  Renminbi internationalisation – The master plan

• The Best of Chinese Commentators

  Following the hot money

  How sustainable is the economic rebound?

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