Alcoholic drinks: Untapped promise

• Published 25 Jun 2009

The competitive interaction between beer, white spirits and wine in China is a microcosm of the national development narrative.

Just as people tend to turn loquacious with wine, so a country's drinking habits can speak volumes about the national marketplace. In China's case, the story spun by the competitive interaction between beer, white spirits (baijiu) and wine is a microcosm of the national development narrative.

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