Consumer China
Changyu borne on tide
- Published 25 Jun 2009
China's largest wine producer hopes the launch of a mass market red wine will stave off a further dip in revenues.
Like Tsingtao, Yantai Changyu Pioneer Wine (000869:SZ) has done well thus far by emphasising its premium brand. But the tough market this year has prompted a partial rethink.
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Tsingtao set fair
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