Consumer China

Changyu borne on tide

  • Published 25 Jun 2009

China's largest wine producer hopes the launch of a mass market red wine will stave off a further dip in revenues.

Like Tsingtao, Yantai Changyu Pioneer Wine (000869:SZ) has done well thus far by emphasising its premium brand. But the tough market this year has prompted a partial rethink.

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