Consumer China

Ajisen - in favour

  • Published 29 Oct 2009

With ambitious expansion plans and hopes to move into higher margin upper-end restaurants, we expect Ajisen to be a strong performer.

Background:Ajisen (China) Holdings (0538:HKG) is a casual restaurant chain serving Japanese-style noodles and dishes that operates predominantly in mainland China as well as in Hong Kong. The company also sells branded packaged noodles and products.

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