Consumer China

China Haisheng Juice

  • Published 22 Apr 2010

The apple juice concentrate wholesaler has ambitious plans to push further into overseas markets.

Background:China Haisheng Juice Holdings (0359:HKG) is China's largest apple concentrate exporter in volume terms, making up 25% of exports in the segment in 2009. As an OEM juice maker, it supplies to brands such as Coca Cola (KO:NYSE), Pepsico (PEP:NYSE) and Nestle (NESN:VTX). The US accounts for almost three-quarters of sales, though sales to the domestic market have been growing at 30% a year, group chairman and founder Gao Liang says. Haisheng sources fruit from regional traders.

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