Consumer China

Tencent gains market share

  • Published 17 Apr 2009

China's leading integrated online services company looks to its online games division to offset potential declines in ad revenue in 2009.

Tencent is not a typical gamer. It is China’s leading integrated online services company – and games contributed only 38% of total revenues in Q4 last year. Aside from games, it provides various online platforms – a multimedia blog service, the Qzone wireless portal, the web portal QQ.com and the huge QQ Instant Messaging service with an astonishing 891m registered users at the end of 2008.

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