Shanda puts faith in pipeline, Aion

• Published 17 Apr 2009

China's leading online games company works on diversifying its portfolio to outflank key competitors and upstarts. Hopes are high that AION will prove to be a major contender to The 9's World of Warcraft.

Like a large standing army deployed against the swirling, turbulent forces of a dispersed opposition, Shanda (Nasdaq: SNDA) has sought to accentuate its advantages of depth, breadth and tradition.

China Confidential Funds

China Confidential Funds, a new research service launched by FT China Confidential, is dedicated to illuminating the mainland fund industry. Our team of fund industry experts in Shanghai search out the interesting trends in fund performance, strategy, interactions with overseas funds, regulatory changes, distribution and management. We also use a proprietary system to track the emerging flows of Chinese money. Click here to find out more.

Other Articles on this Issue

• News In Review

  2nd - 18th April

• Macro View

  Inland China shows potential to drive growth

• Forbidden City

  When is a loan not a loan?

• In Depth

  China goes continental

• The Golden Mean

  Flows to China gather pace

• The Big Call

  Steel’s dog is set to bark

• The Best of Chinese Commentators

  A second stimulus?

  How real are Beijing’s healthcare plans?

• Consumer China

  Changyou's one-game band

  The9's battle over World of Warcraft

  Tencent gains market share

  Gold can also be 'farmed'

• Personal View

  Hybrid vehicles – when government support drives world-class technological development

• View issue