Consumer China

Internet ads – Search and Rescue

  • Published 17 Sep 2009

With 338m people online, China’s internet ad market is big. Trends are benefitting search engines, but portals needed rescuing from reliance on their old mainstays.

When Fortune magazine made a list recently of the 100 fastest-growing companies in the world, two Chinese internet firms featured within the top 10. Although we would quibble with the two they chose (surely Baidu and Tencent are growing more quickly than Fortune’s choices of Sohu and Shanda?), the full recognition the magazine gave to the Chinese internet as a world-beating growth industry is clearly on the money.

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