Consumer China

AirMedia Group ramping up to take off

  • Published 06 Aug 2009

Concession fees from the company’s impressive list of newly-signed deals might hurt margins in the short term, but should augur well for its mid-term outlook.

A flurry of recent contracts means AirMedia Group's (AMCN:Nasdaq) business is preparing to take off. At the start of the year, the airport digital display advertiser renewed concession rights contracts with Shenzhen airport and Air China. In April, it signed traditional media ad contracts with Shenzhen airport and Beijing Capital International Airport (BCIA). At the same time, it signed an exclusive five-year deal with Sinopec (SHI:NYSE, 0338:HKG, 600688:SHA) to operate digital displays across the company's gas station network. And just recently, the group tied up with Intel (INTC:Nasdaq) to deploy more advanced digital advertising systems in the country's major air terminals.

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