Online games – big guys slaying little guys

• Published 03 Jun 2010

In this issue, we publish the results of China Confidential's authoritative online game survey, using it as a starting point for an analysis of the industry in general.

Key results show that a significant majority of young middle income adults play online games and almost half of players spend money on the pastime. Games played through social network sites (SNS) are the most popular, followed closely by casual games. Tencent (0700:HKG) is clearly the most popular games operator, with Netease (NTES:Nasdaq) overtaking Shanda Games (GAME:Nasdaq) to take second place, up from third in our survey last year.

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  Select financial charts

• Macro View

  Whither interest rates?

• The Big Call

  Food to drive inflation above target

• The Best of Chinese Commentators

  Property price conundrum

  Driving green

• Funds Data

  Managers spread net beyond China

• Consumer China

  Perfect World – loyal customers spend more

  Tencent – a good mix

  Shanda Games – players spend less

  Netease – World of Warcraft comes at a cost

  Changyou – shrinking sales growth

• Capital Intensive China

  Will fixed asset investment growth slow?

• Guest Column

  Institutional investing in A-shares

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