Yinchuan Xinhua – a champion at home

Background:Shanghai-listed Yinchuan Xinhua Department Store (600785:SHA), is one of the smallest players in the sector with only five department stores in remote western Ningxia province. Even so, the company says it accounts for over half of department store sales in Ningxia where it also holds a near monopoly in the mid and high end retail segment. Wumart Stores (8277:HKG) bought a 27.7% stake in the company back in 2006.

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• Guest Column

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