Consumer China

Fujian Septwolves - An online and small city bestseller

  • Published 04 Nov 2010

Fashionable among third tier city urban males aged 25-35, Septwolves has cut costs and boosted profits, partly due to a successful online strategy.

OverviewFujian Septwolves Industry Co Ltd (002029:SZ) is a leading listed Chinese clothing manufacturer and retailer, which focuses on mid-range men’s casual wear. The company extended its product range to family clothing and household appliances in 2007. By the end of 2009, its directly-managed outlets numbered 220, up by 122 over 2008, with franchised outlets reaching 3,029 by the end of 2009, up by 358 outlets over 2008.

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