Consumer China

Metersbonwe - A domestic brand competing with Zara and H&M

  • Published 04 Nov 2010

Metersbonwe has been able to successfully to appeal to lower-income customers in lower-tier cities with the Metersbonwe brand and compete with the likes of Zara and H&M in first-tier cities with its ME&CITY brand.

OverviewShanghai Metersbonwe Fashion & Accessories (002269:SZ), China's largest casual brand retailer sells apparel under Metersbonwe and ME&CITY brands in the domestic market, targeting young people. The company has 523 directly-operated stores as well as 2,340 franchise stores in China. Recently its e-commerce platform Bang-go.com.cn went into trial and is expected to launch within several months.

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