Xtep – popular with discretionary rural consumers

• Published 01 Jul 2010

The sports shoe and clothing company was one of the most popular brands with younger rural respondents we spoke to.

The domestic sports shoes and clothing brand is also popular in lower tier cities and among young rural residents. Even so, officially it ranks fourth in terms of turnover domestically after Lining, Anta Sports Products and China Dongxiang (Group), which has rights to the the Italian fashion sportswear brand Kappa.

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