Consumer China

New World Department Store

  • Published 11 Feb 2010

The company's sales are being driven increasingly by its stores in second tier cities in central China.

Background:New World Department Store China (0825:HKG) operates 33 outlets across 17 cities in China under the two brands Ba Li Chun Tian and New World. The company's stores offer various consumer products from clothing to jewellery and cosmetics, as well as dining, beauty and fitness services. New World Department Store is 72% owned by New World Development Company (0017:HKG).

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