Consumer China

Haier Group: Achieving higher margins

  • Published 06 May 2010

The home appliance giant is pushing to grow the share of sales of higher end products over the coming years.

Background:Haier Group has two listed subsidiaries – Qingdao Haier (600690:SZ), which makes air conditioners, refrigerators and freezers, and small home appliances such as microwave ovens; and Haier Electronics (1169:HKG), which makes washing machines and water heaters and operates a distribution business. The group's refrigerators and freezers dominate the China market, while its air conditioners rank third after Gree (000651:SZ) and Midea (000527:SZ).

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