Competition erodes Ctrip dominance

• Published 30 Apr 2009

China's leading online travel reservation service provider, once thought virtually unassailable, is coming up against intensifying competition and softening demand.

Ctrip (CTRP:Nasdaq), China's leading online hotel and flights reservation provider, has long been a favourite of investors seeking exposure to China’s growing travel market. However, a number of factors – mainly intense competition and softening demand – are now conspiring against a company once thought virtually unassailable.

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