Consumer China

Only the best for 'little treasures' at Baby Expo

  • Published 08 Apr 2010

Hundreds of major baby brands of foreign and domestic companies set up cutely designed stands to attract new parents and baby product retailers across China.

By name, it was the 'China International Maternity and Baby Industry Exposition'. By content, the 'Baby Expo' held in the scenic city of Hangzhou in late March showcased the attentiveness of the post-1980 generation – widely known as 'little emperors' during their own infancy – towards their own little treasures.

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