Baby business booms

• Published 08 Apr 2010

Chinese parents pampering their newborns is nurturing an Rmb 70bn baby industry.

Babies are big business in China. Some 17m are born every year, compared with roughly 4m in the US. There are 60m infants under the age of four – equivalent to almost the entire population of the UK. Due to the one-child policy, which was implemented back in 1978, China's first generation of 'little emperors' are now old enough to produce their own little emperors, or two in many provinces if they marry another only child.

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