Goodbaby: turning back home

Background:Goodbaby Group, based in eastern Jiangsu province, is an example of a Chinese company that entered the world as an original equipment manufacturer of products destined for overseas, but is fast growing up to become a strong domestic brand. As China's largest baby pushchair manufacturer, it continues to supply its products to major foreign baby brands such as Quinny, Maxi-Cosi, Philips Avent, Disney, NikeKids and Leap Frog. But it now sells its own Goodbaby brand both at home and abroad.

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