The Big Call
A growing legion of increasingly sophisticated consumers in China's booming county cities and townships looks set to drive Chinese consumption growth in the coming years, according to China Confidential's survey of 386 residents in 11 counties across the country.
A string of ambitious commercial developments in county cities and towns across China is transforming consumer behavior at the intersection of city and countryside
Our survey of 386 county and township consumers reveals the increasing sophistication of China’s county-level consumers, whose spending habits and shopping choices increasingly resemble those of their counterparts in larger cities.
Like many Chinese towns, Zhangjiawa, a small town in the eastern province of Shandong, is divided into two parts.
Shops and apartments are springing up across Yongxing, Hunan province, to serve a growing urban population
The advent of the Shanghai-Hangzhou high-speed railway has seen an influx of retailers, developers and speculators into Tongxiang, an already-wealthy textile-manufacturing base.
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