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China’s middle class affinity with overseas travel is set to burgeon in 2013, with the wealthiest 26% of outbound tourists spending an average of Rmb43,770 ($7,032) on each trip – for a total spend of $160bn, according to a new FT China Confidential survey of 1,227 middle income consumers in 10 first and second tier cities across the country. 

  • The wealthiest 26% of overseas tourists – around 21m people – spent a total of $112bn in 2012 on overseas trips, according to the survey. This year, the respondents said, they intend to increase their spending by 34% – suggesting total potential spending by this cohort of tourists may rise to $160bn in 2013.
  • A staggering 48% of spending on overseas trips in 2012 went on shopping, according to the survey. If the same proportion continues this year, the wealthiest segment of Chinese tourists is set to spend around $77bn this year in overseas consumer markets.
Most-popular-destinations-in-the-past-12-months

(Click on the image above to view it in full scale.)

Top-10-destinations-to-visit-in-the-next-12-months
Most-popular-designer-fashion-brands-bought-in-France-vs-US-(%)
Top-10-purchased-cosmetics-and-perfume-brands-by-outbound-Chinese-travellers-(%)

 Raw data and full analysis available upon request.

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Media coverage

June 2013, FT Luxury Summit special report

March 2013, International Business Times

March 2013, AFP

March 2013, Les Echo (in French)

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Please contact sales.ftchinaconfidential@ft.com for more on China Confidential’s 2013 outbound tourism survey findings.

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