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Consumer Trends

2Q14 Consumer Brands Survey

Each quarter, China Confidential surveys around 2,000 Chinese urban, middle-class consumers in more than 100 cities nationwide on their brand preference and spending behaviour across a range of products.

22 September 2014

Beijing eases sports industry restrictions

Analysts are discussing how much of an impact recently announced measures to reform the sports industry will have on a severely underdeveloped sector.

11 September 2014

Stronger consumer picture in August

Consumer spending, confidence and household income continued to improve in August, according to our latest survey of 1,000 consumers nationwide, despite signs of an increase in the cost of living. A-share buying sentiment returned to positive territory for the first time since February 2013. 

29 August 2014

Consumer confidence improves in July

Household income and consumer confidence continued to improve in July, while discretionary spending growth remained strong, according to our latest monthly survey of 1,000 Chinese consumers, conducted between July 17 and July 23. Cost-of-living growth continued to moderate.

01 August 2014

Slight rebound in spending, income and confidence

Discretionary spending, household income and consumer confidence all rebounded slightly in June, according to our latest survey of 1,000 consumers conducted between June 18 and June 24, supported by a moderation of growth in the cost of living. However, borrowing intentions and investment outlook among our respondents weakened slightly.

03 July 2014

Spending, income and confidence wane

Discretionary spending, household income and consumer confidence all moderated in May, according to our latest survey of 1,000 consumers, conducted between May 19 and May 26. A majority of respondents nevertheless continued to report YoY growth in both spending and incomes. Respondents on average reported a larger increase in their cost of living than in our previous month’s survey.

02 June 2014

Consumer spending recovers in April

Consumer spending growth rebounded in April from an all-time low during the previous month, according to our latest survey of 1,000 urban Chinese consumers, conducted between April 17 and April 24. Respondents continued to report an easing in cost of living growth, while household income growth accelerated. However, consumers remained uncertain about the overall health of the economy.

01 May 2014

1Q14 Consumer Brands Survey

Each quarter, China Confidential surveys around 2,000 Chinese urban, middle-class consumers in more than 100 cities nationwide on their brand preference and spending behaviour across a range of products.

01 May 2014

Geely – facing stiff headwinds

The domestic automaker faces a challenge to turn around sluggish sales at home and abroad due to intensifying competition and the short-term negative impact of a rebranding process.

24 April 2014

Guangzhou Automobile – buoyed by Japanese brand recovery

The recovery in sales of Japanese-brand cars in China has buoyed Guangzhou Automobile Group, which derives over three-quarters of sales from joint ventures with Japanese manufacturers.

24 April 2014
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